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Best Marketing Tips April 2018

The Dos and Don’ts of an Email Signature

Even though email signatures are usually under-appreciated, they play an essential role in any company. If you make them correctly, email signatures will help you reach the branding and marketing goals of your business.

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How Much for a Logo?

Your logo designs is the face of your company or organization. Making a good first impression to potential customers depends largely on your company logo as well as the entire brand identity. A successful logo should be instantly recognizable and must represent your ideals and business model.

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The Anatomy of a Landing Page that Converts

Although it’s simple to create a landing page, making a successful one can be tricky. There is no clear-cut way of making a high conversion landing page. However, there are a number of tried and true elements that you can implement on your landing page to increase the number of leads:

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So You Have a New Website… Now What?

You hired the best website design team and, after weeks of work, testing and revising, your new website is ready. However, don’t open the champagne just yet. Your site won’t attract visitors or potential clients overnight. You’ll have to invest in a marketing strategy.

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Responsive vs. Mobile Websites

More and more companies have invested in mobile web design because of Google’s changes from April regarding the advantage of mobile-friendly websites in terms of mobile search ranking. It’s generally a good idea to have a mobile-friendly version of your site if more than 25% of your page visits come from mobile devices.

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