Get to Know Us


Request a Quote

Your New Creative Team

We are a team of designers, developers and writers committed to providing professional web design and branding for the South Florida area and the entire US.

Based near Fort Lauderdale, Florida, we have been creating original, custom web design, branding and packaging materials for over 9 years.

We will turn your ideas into a creative and effective design for your brand by providing a responsive website and improving its ranking and conversion.

We take pride in delivering modern, well-thought out print products and a large array of marketing materials.

Meet Us

Madalina Iordache

Madalina Iordache

President & CEO

The founder of BrightPink Studio, Madalina leads the creative team and coordinates most projects to ensure goals are met and expectations are surpassed. Creative by nature and training, she has a 6th sense in understanding what a client needs as well as what their clients need, finding inspiring solutions to complicated challenges. Besides work, Madalina enjoys having fun with her family, dressing her twins in matching clothes, nature walks, Japanese gardens, Thai food, audiobooks and movie score.

Jonie Iordache

Jonie Iordache

Vice President of Technology

Jonie joined her sister Madalina at Bright Pink back in 2010, armed with a Bachelor’s in Computer Programming. She breathes, dreams and thinks in code and has a smart solution for every technical challenge.  As our lead programmer, she coordinates all web development projects. In the “real” world, she enjoys traveling and playing fetch with her Golden Retriever, Oscar. Currently Jonie resides in Dublin  Munich  Fort Lauderdale  Paris  London.

Rachel Anghel

Art Director

Rachel’s passion for all things beautiful lead her to pursuing graphic design in her career. Her expertise ranges from branding and product packaging to websites and apps. Most recently, she’s been focusing on user experience, content strategy and SEO to bring a more holistic approach to design. She is also passionate about home decor, arts & crafts, and long walks in the city.

George Rotaru

Graphic Designer

Though a graduate of Computer Science, upon graduation George decided to follow a design career, and joined us in early 2011. He has designed countless logos and print materials, websites and applications, in a great variety of styles.  When he’s not spinning his (color) wheels in the Adobe suite, George enjoys hiking, rollerblading, playing computer video games and devising his plans for world dominance.

Octav Fedor

Copywriter & Social Media Manager

With a natural curiosity with knowledge in general, it’s hard to guess that Octav is a graduate of Language and Literature. After leaving Shakespeare behind (with few regrets), Octav began his copywriting career at various web companies and joined our ranks in early 2015. Besides working on the next engaging blog article, Octav likes visiting museums, playing trivia games, cycling and wishing he could play the guitar like a pro.

Lauren Geller

Marketing Assistant

Lauren handles a variety of tasks that makes all of our work a lot easier. From research to project coordination and from communication to social media. When you work with us you’ll probably hear from Lauren several times during the course of the project, whether she is requesting information, delivering proofs or confirming print deliveries. When she is not attending to clients, Lauren completes our small tasks and odd jobs, such as keeping the office cat comfortable… or getting him to stop laying across her keyboard.


Layout & FireFox Specialist

Oscar works closely with Jonie in our London office, most often on layout tasks – such as laying out next to her computer while she’s shuffling through complicated lines of code. But his duties extend far beyond, and he provides excellent customer service by attending meetings and allowing clients the privilege of petting him (lint rolls are provided at the front desk for convenience). In his spare time, Oscar enjoys chasing the backyard foxes and begging for the next treat to anyone who cares to listen.

Frodo the Cat


Purr Engine Optimization Specialist

Life in an agency can be hectic at times. Ask Frodo. He’s constantly multitasking things such as snoozing, purring, stretching and taking up as much space as possible on the desk. This causes Frodo to be somewhat demanding and have high expectations of everyone. His assistant, Lauren, is often required to stop whatever she is doing for an emergency session of petting and holding him. When he’s not in front of a computer, Frodo can usually be found on Instagram, sharing bits of wisdom and his enviable lifestyle.