CSMOMS, short for Coral Springs Mothers of Multiples, is a non-profit organization in Coral Springs, Florida. Four years ago we completed a full rebranding process for the organization, including logo redesign and updating all their branded materials, as well as their website. Now, considering the changes in web standards, it was time for a new redesign – and they trusted us again to bring their website up to current.
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One of the most important aspects of the redesign process was improving the user experience. A website visitor should be able to easily answer questions such as: What is this website about? Does it concern or interest me? What should I do next? That is what we completely redesigned the homepage to create a better user experience.
From the first sight, it is easy to tell that the CSMOMS website is addressed to mothers of multiples - twins, triplets etc. - located in Coral Springs and the surrounding areas. As a non-profit, it was important to show the mission statement, as well as the ways in which the organization impacts its families and the community as well.
Some of the best way to create social proof is by displaying testimonials from existing members. We also added events, news and photo galleries to show that this organization is very active in its community and its members are enjoying spending time together.
The new CSMOMS website is just one of the many touchpoints we have developed for the organization. We have also designed their logo and print materials, all creatively expressing the same brand image.