Perseverance, opportunity and the right marketing tools
marketing plan
Best of January 2018 Tech News
The Pinkletter

The January Pinkletter

image optimization
web design mistakes
top tech news 2017
2018 digital marketing trends
Content marketing myths debunked
facts about domain names
Small Business Branding

10 Branding Tips for Small Businesses

Branding is not just for large corporations. Every business, small or large, can benefit from having a strong brand identity. Your brand is what others think of your business, so it’s critical that you understand how small business branding works. Here’s a list of the basic steps to building a strong brand:

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Visual brand Identity

Branding 101 – How to Create a Visual Brand Identity

A brand identity consists of both internal (voice, mission, values, etc.) and external (like colors and fonts) aspects of your brand. You must combine both these branding aspects to achieve a visual brand identity that attracts customers.

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Brand Rebranding on Social Media

How to Rebrand Your Social Media Profiles

When the time has come to rebrand, your company’s new identity should be mirrored in your social media profiles. From updating your Facebook profile image to redirecting old links, all changes must lead to a consistent social media presence.

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Brand Identity Guide

Why You Should Have a Brand Identity Guide

A brand identity guide (BIG) is a set of rules that dictate how your brand should be used. Broadly speaking, a BIG focuses on the external aspects of your brand (colors, fonts, etc.), as well as on the internal aspects, such as voice and writing style.

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10 Tips for Expressing Your Brand on Social Media

Whether it’s on Facebook, Twitter, Pinterest or Instagram, having a social media presence is an important element in any company’s marketing strategy. Below you can find 10 of the best tips to effectively promote your brand on social media:

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