When the time has come to rebrand, your company’s new identity should be mirrored in your social media profiles. From updating your Facebook profile image to redirecting old links, all changes must lead to a consistent social media presence. The tips below will help you update your social media profiles during a rebranding process, step-by-step:
- Tell your audience about your rebrand. What’s great about social media is that you can use it to promote your new image and ask for feedback from your audience before rebranding takes place. Accommodate your fans with the new changes by posting something related to your rebrand on social media, such as an announcement letter, your new logo, a marketing image, or something else. If you launch your new brand suddenly and without previous announcements, people might react badly and think that you don’t care how they feel about the changes.
- Bring your social media details up-to-date. This seems like a no brainer, but you want every aspect in your social media profiles to reflect your new brand. Update your photos and description, but also specific things like your Twitter theme to match your brand’s new colors. If you have accounts on review sites, such as Yelp or TripAdvisor, make sure to update them, too.
- Update your social media handles. In case you’ve changed your name during the rebrand, you want to make sure that it represents your company consistently across all your social media profiles. The same name your company has on a social media platform should be included in the URL of that social media profile. For instance, our Facebook name is “BrightPinkStudio” and our Facebook URL is facebook.com/BrightPinkStudio.
- Update your Google Business details. The visual changes that your company has gone through, as well as information like a new address or phone number, should be included in your Google Business page. Add new photos that match your new brand and make sure to create a customized URL. Additionally, encourage customer reviews to increase your search ranking.
- Set up redirects for old social media links. If you’ve changed your company name and social media handles, make sure to redirect old social media links. This allows customers who look up your old company name to find your current one. Ensure each link in your website, blog or email newsletter works correctly. A valuable tool like Google Webmaster Tools allows you to detect broken links and access many other optimization features.
- Manage your digital assets. Once your rebrand is finished, you want to make sure your new graphic assets are properly used across social media. With the help of a digital asset management system (DAM), internal teams or partners will be able to organize and access all assets from one location. What’s more, a DAM also includes guidelines on the best practices of using graphic assets.
In summary, rebranding social media should not be so difficult once you follow a well thought out plan. Remember to use a consistent image and voice across all platforms and use any opinions and criticism to your advantage.
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