marketing plan
Best of January 2018 Tech News
The Pinkletter

The January Pinkletter

image optimization
web design mistakes
top tech news 2017
2018 digital marketing trends
Content marketing myths debunked
facts about domain names
Best tech news of November 2017
The Pinkletter

The November Pinkletter

Brand Identity Guide

Why You Should Have a Brand Identity Guide

A brand identity guide (BIG) is a set of rules that dictate how your brand should be used. Broadly speaking, a BIG focuses on the external aspects of your brand (colors, fonts, etc.), as well as on the internal aspects, such as voice and writing style.

The purpose of a BIG is to ensure that your brand’s message is communicated consistently across all marketing channels. A BIG also aims to help designers create a unified look and feel in every marketing material of your brand.

The elements of a BIG consist of:

  • a summary of the brand’s vision and purpose
  • logo specifications
  • the chosen color palette
  • the chosen type styles
  • stationery design examples

Other elements can be included, depending on the type and budget of your business:

  • design layouts and grids
  • website layout
  • photography style
  • and more.

If these elements aren’t consistently (and persistently) portrayed in your brand building process, your business may suffer from brand confusion, and your goal of achieving a recognizable voice and identity for your brand will have to wait.

In other words, the same instructions related to communications (ads, branded marketing, etc.), color fonts, and layout should be respected by everyone who works on developing your brand.

When should you have a Brand Identity Guide made?

The sooner, the better. Moreover, your BIG should be developed by an experienced graphic design firm or marketing agency, preferably the same people who designed your brand logo. Normally, BIGs are distributed under the PDF format, which should be simple to browse for everyone.

Once you obtain a BIG, don’t worry too much about respecting its instructions to the letter. A BIG should be flexible enough to allow designers to be creative, but strict enough to make your brand stylistically consistent and easily recognizable.

At BrightPink Studio, we design & develop awesome websites, make gorgeous print materials, create logos and other branding items, and more. In our blog, we share news, tips & inspiration - like this article! If you enjoyed it, please share.


Latest On Facebook

Quick Tip: On your website, always choose a font size that’s readable by everyone. Do you know what the best font size for any device is? Make your content fonts are at least 14 pixels large to account for all demographics. ... See MoreSee Less

14 hours ago  ·  

Oscar is interested in Jonie’s (our CTO) work even when he’s sleepy. He’s such a great assistant! ... See MoreSee Less

2 days ago  ·  

Quick Tip: Are you categorizing blog posts on your website? When creating blog posts, organize them by categories to improve usability. Categories help visitors browse content more easily. ... See MoreSee Less

3 days ago  ·