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The Pinkletter

The November Pinkletter

Color Of The Year 2012: Showcase Of Vibrant Tangerine Tango Inspired Websites

You know how there’s a trendsetter for every domain that dictates us what’s hot and what’s not? Well, in the delicate matters of color palette, Pantone Inc. is the most overbearing voice, by issuing an annual trendsetter Color fashion report. And this year, the fairest of them all was Tangerine Tango.

And the crowned color of the year shortly became ubiquitous: from runways to interior design and from paint to business cards and website layouts, this red tone of orange unexpectedly seeped into everybody’s subconscious with its energetic vibe.

As a warm and energetic cocktail of red shades and vibrant orange, this spirited reddish orange seduces us you with its sophisticated look, marrying the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy – according to Leatrice Eiseman, executive director of the Pantone Color Institute®.

A bit exotic and provocative – but without being aggressive, we fell for this color almost instantaneously, following with live interest its effect on webdesign.

So we gathered some cheerful tangerine tangle inspired website layouts to prove you that this warm and daring color brightens everything, adding an exquisite distinctive touch and offering a fun, lively take on website design.

Yet sometimes, as we all know, the devil is in the details… so it often only takes a small touch of this lively color to instantaneously electrify the design with its fun and flamboyant shades.

Being such a vibrant and exciting color, its use can be unbounded: whether used for navigation, catchy call to action boxes or website background tone, tangerine tango turned out to be a stimulating color that makes it incredibly simple to draw attention, highlighting some of the most important elements of your website design.

Expressing curiosity as one of its main characteristics, tangerine tango fascinated designers and artists, inspiring them in an unexpected way, making them fall in love with it in a glimpse.

So with all these being said (and shown), are you brave enough to embrace this year’s brightest color and let your creativity burst into a rainbow of brilliant ideas?

If you want to share your opinion on this matter, please leave a comment and we will be happy to hear all about it. And if you want to see our work, feel free to visit our website, at


At BrightPink Studio, we design & develop awesome websites, make gorgeous print materials, create logos and other branding items, and more. In our blog, we share news, tips & inspiration - like this article! If you enjoyed it, please share.


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