We’re very happy to have been given the opportunity to participate in the rebranding process of a leading company in the healthcare technology industry: Consumer Health Technologies. A vital part of this process was the redesign of their website, proudly designed and developed by BrightPink Studio.
It was very important for the new brand image to reflect the elements that set it apart from the competition: high technology that answers to the needs of today’s consumers, professionalism, and confidence. So we created a bold design with eye-catching illustrations, accented with electric blue and vibrant orange accents, that speaks with confidence about the company’s values and services. The energy of the design is further enhanced by the movement in the opening slideshow, seamlessly integrated in the page background, and the refined menu dropdowns.
The homepage opens with a sleek slideshow that offers, at a glance, an overview of the products and services offered by the company. In fact, the entire website was designed with a focus on ease of access to the information.
The stylish dropdown menu allows easy access to all the essential pages of the website, and the side menu (secondary menu) enables navigation within the category.
But the website is not only easy to navigate – but also easy to maintain and update. It was developed on a Joomla platform, a powerful CMS that empowers our client to manage their website with ease and that allows it to grow and expand seamlessly.
The website also features a Secure Area which allows registered users to access restricted content, such as webinars, webcasts, information about upcoming meetings and reports.
So in order to underline the importance of realigning your image with the performances of the services you offer, and to still keep your clients confident in your company, we thought it’s relevant to see a before and after image. To learn more, please visit the new Consumer Health Technologies website.
To learn more about BrightPink Studio and other websites we designed and developed, visit our website.
At BrightPink Studio, we design & develop awesome websites, make gorgeous print materials, create logos and other branding items, and more. In our blog, we share news, tips & inspiration - like this article! If you enjoyed it, please share.