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The Pinkletter

The November Pinkletter

Rainbow of Logos: Logos Design Trends

It might not be the first time you hear it, but when it comes to business and standing out in the crowd, the first impression usually is the one leading to the lasting ones. And in the matters of logo design, finding the right approach is key to enhancing people’s confidence in your brand identity, therefore it’s important to understand why designing the perfect logo takes a lot of time… and usually, a lot of money.

So we decided to take you on an adventure in this twisted world of famous symbols and their bright colors, showing you the paths to a timeless brand identity, that can easily stand the test of time, and helping you understand that bending to every trend that blows by might not be the right approach in this case.

Simple and memorable, a logo has to be able to convey the intended message and to masterly translate your brand identity into lasting images, being distinctive and versatile, and able to speak for itself. Unique, without being overdrawn, a logo design must have the ability to inspire trust and admiration and to create a magnetic liaison with the public, making it unforgettable.

But let’s not get ahead too fast. Before introducing you to the most famous logo designs, we thought it might be essential to underline the importance of respecting a few principles, when it comes to designing an effective logo.

First, a good logo has to impress with it’s simple, yet unique layout, translating into images the values of the brand and creating a memorable identity. And as fashion trends come and go, it’s smarter to let them sweep away the fashion addicts and keep in mind that logos are not a matter of style and fashion, they have to be defined by longevity.

What is also important when designing a logo is to concentrate more on the concept and shape, rather than on the emotional feedback of the colors you use, assuring this way, that on a black and white print, the perception on the logo stays pure and unaffected. And we know your imagination is overflowing and knows no boundaries, but in the matters of logo effectiveness, don’t get carried away and keep things simple and appropriate to the logo’s intended purpose, creating this way a strong connection with the brand identity and letting the logo take on a real meaning.

1. Logos and IT

As everything changes so fast that sometimes we can barely keep track, considering the constant innovations and progress in the IT field, a company’s reputation of professionalism and progressive attitude has to remain untouched in its buyers perception. And what best translates this is the company’s logo. It not only has to inspire all this things, but also has to make a statement of stability and trust, being able to look towards the future and also to preserve the core values that the company guaranteed since the begging.

So using bright or light blue hues usually reflects an ideal of confidence and authority, converging towards an understated supremacy in the field, reflecting a high professional idea and casting a bold corporate image. When bright and dynamic colors are being used it usually targets young people, creating an image of lightness and joy, and it usually counts on the strong visual effect offered by the logo’s daring colors, making it hard to ignore and unforgettable.

A successful example is Apple. It’s logo is the perfect embodiment of unlimited imagination and high technology. Symbolizing the concept of seduction, the customers are usually charmed by the new products offered, as the company managed to create an ideal of pursuing one’s dream. And with its shiny chrome, polished look, the logo manages to inspire an ideal of advanced technology, acknowledgement and innovation that makes Apple’s products something to dream of.

2. Logos, Fashion and Entertainment

In Fashion matters, it’s all about tempting, surprising images and adding a touch of glamor to the logo concept. The layout is usually as simple as it can be, easy to recognize anywhere and anytime, creating emotions that can capture the essence of the brand, and inspiring the feeling of belonging.

Nike’s logo, although it might seem random and simple, the concept is actually really complex, encapsulating a vivid feeling of dynamism and motion, making a perfect representation for the sporting apparel company it stands for.

And this goes for entertainment, as well. The logo has to compliment by all meanings the company it represents, adopting an appropriate and representative approach, inspiring not only uniqueness and innovation, but also professionalism and trust. And the MTV logo is the perfect example for that: the new logo creates an unique sense of flexibility and metamorphosis, having multiple layouts, but keeping the main form without altering the core identity of the company, perfectly reflecting the constant state of change of the music industry.

3. Logos and Automobiles

One thing about logos related to fast lanes and speeding cars is that they seem to have an addiction to elegant silver linings and powerful metallic accents. But what really makes them impressive is the layout that translates the brand’s most representative directions, offering memorable and, usually, long-lasting symbols to relate to.

Take Honda, for example. The logo displays a stylish and imposing capital H, elegantly complimented by the shining light in the background,  creating a reflection of the upstanding standards associated with the brand.

On the other side, creating daring contrasts implies the perception of impressive innovation and projects an emotion of professionalism, adding a touch of unexpected freshness and dynamism to the image created in the back of our minds.  A good example for the case is Mobil Company logo: putting together two complementary colors creates a strong visually effect, inspiring a sense of security and active development.

4. Logos and Food Industry

When it comes to the food industry, the main purpose of their brand identity is to create a mouth watering image, delicious and hard to resist to. So the usage of strong, bright colors should not come as a surprise. The layout usually has attractive curves, frisky swirls and rounded sparkling accents, creating an irresistible sense of desire and a mostly unforgettable image.

The McDonald’s logo (who practically became an American symbol), for example, impresses with its simple, yet powerful design and its bold vision, reflecting a strong corporate identity recognized all over the world, by million people. And this is pretty much the point in all this, isn’t it?

In the end…

Designing your logo is one of the most important aspect of a branding process. Inspiring admiration and claiming its supremacy, a logo represents the starting point for your whole corporate image, its professional look reflecting the core values of the company it represents. So it’s easy to understand why you have to keep it upright and meaningful, as it stands up for the quality that it symbolizes.

And from where we stand, when it comes to logo design, we put all our inspiration and hard work in the service of our customers, to make the most of their goals. So we thought you might enjoy a selection of our finest logo design gallery, just to show your how our exciting and fresh creativity can bring your corporate identity to life in memorable way.

If you want to see more from our logo design gallery, or simply are curious to learn more about us and about our work, please visit our work.

At BrightPink Studio, we design & develop awesome websites, make gorgeous print materials, create logos and other branding items, and more. In our blog, we share news, tips & inspiration - like this article! If you enjoyed it, please share.

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