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The Pinkletter

The January Pinkletter

Website Makeover: The New FLIPANY Web Presence

Turning all eyes to the future, FLIPANY decided it was time to give the organization a more powerful voice, one that could speak up for them in this World Wide jungle and that could better adjust to their modern views over a healthy community.

And we were happy to help give their voice the strength and clarity they needed, supporting this way their extensive educational project.

Designed to draw attention to the importance of a healthy life for Florida’s children, the website aims to be a powerful visual tool for FLIPANY’s mission of  empowering youth and their families through physical activities and nutrition education programs, creating the premises for a healthy future.

Inspired by their updated logo, the website was created in a very subtle symmetry, integrating its symbols into the layout and using them to define FLIPANY’s main categories, making the website extremely intuitive and fun.

The website opens with a dynamic, colorful slide-show, offering a glimpse of the organization’s impressive background, convincing its viewers to continue browsing and furthermore, to take a step forward and support their cause.


Artfully embedded in the soft-patterned layout,  the menus are styled as large, well structured drop-downs, offering, aside from the obvious artistic intent, a wide open view over the website categories and sub-categories, making it easy to find your way around, and making sure you get to enjoy every piece of it.

One of the additional advantages of the website (besides its smooth user experience, colorful and playful look, and of course, beautiful design) is offered by the popular WordPress platform we built it on, allowing FLIPANY to easily add more images and information, keeping the website updated with ease.

But taking into consideration that FLIPANY is a non-profit organization, besides presenting and promoting their various educational, interactive programs, the website also aims to help them raise funds and gather enthusiastic volunteers for their activities, through charity events and fundraising.

See everything you need to know about all their activities and events in the always-updated and abundant events calendar and stay in touch with FLIPANY through their customary social media feeds.


So you’re ready to let go your rusty, outdated website? Well the future looks bright on our side… Take a look at our portfolio and see it for yourself.

At BrightPink Studio, we design & develop awesome websites, make gorgeous print materials, create logos and other branding items, and more. In our blog, we share news, tips & inspiration - like this article! If you enjoyed it, please share.


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