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The Pinkletter

The January Pinkletter

How Much for a Logo?

Your logo designs is the face of your company or organization. Making a good first impression to potential customers depends largely on your company logo as well as the entire brand identity. A successful logo should be instantly recognizable and must represent your ideals and business model. Depending on who you hire, achieving this goal is not very easy.

Asking ‘how much for a logo?’ is like asking ‘how much for a house?’. From a professional design firm’s standpoint, the price for a logo depends on several factors: level of expertise, level of demand, project specification, turnaround time, current economy, and service and support. In a nutshell, a quote can be specified only when a design brief is put in place.

Although logos make the first impression, additional designs are also required if you are serious about creating a brand for your company. For instance, a color palette will add to the identity of your venture and black and white versions of the logo are needed for iterations like invoices or stamps. Professional companies most often include the price for a logo in the whole branding package, if the customer chooses this option.

You can buy a cheap logo from sites such as Fiverr or through design contests with prices under $100. However, the quality of these logos can leave much to be desired. The saying ‘you get what you pay for’ definitely applies here.

If you want a professional logo that represents your company the best way possible, consider hiring an experienced graphic design firm. They understand your needs and have previous experience with branding implementation. Expect at roughly the following rates: $500 – $5,000 for a standalone logo (whether new or redesigned) and $5,000 – $20,000 for a logo with a branding package.

To sum up, you can find out how much a logo will cost you only after you’ve consulted a design company and told them your expectations. If you are a startup who takes his / her business seriously, it’s strongly recommended to invest in your company’s entire brand, which includes the logo, design implementation, market research, vision boards, touchpoints, and more.

At BrightPink Studio, we design & develop awesome websites, make gorgeous print materials, create logos and other branding items, and more. In our blog, we share news, tips & inspiration - like this article! If you enjoyed it, please share.


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