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Perseverance, opportunity and the right marketing tools

Perseverance, Opportunity, and the Better Bike

When he was 12, Alex signed up for a BMX race with the worst bike there ever was. And he won. However, this is not a story about perseverance, about how when you fall you can get back up and still win the race. Sure, perseverance matters. But do you know what else matters? Having the right tools to succeed!

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Logo Evolution: 5 Successful Rebranding Stories

The idea of a brand is a short but comprehensive embodiment of everything the company stands for. As a company grows, it often needs to re-position or rebrand itself in order to keep up with the times, and often due to losses in market share. So, even though rebranding is an expensive (and sometimes risky) undertaking,

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Oh, Christmas Tree! 15 Creative Holiday Ads

 

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19 Resourceful Typography Tools

Raised to a state of art by every trending article since the beginning of the year, when it comes to design matters, typography is unarguably both beautiful and powerful when chosen wisely. Being one of the most important aspects of the design, typography also remains one of the most challenging matters – so having the

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Color Of The Year 2013: Emerald Green

As you already know, each year Pantone Inc. releases its annual trendsetter Color Report and suddenly the chosen color becomes ubiquitous – from runway to interior design, business cards and website layouts. So in a fascinating contrast with last year’s bold Tangerine Tango, 2013’s “It” color is the vivid Emerald Green.

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