A blog is vital for an emerging business. Blogging started as a way for people to express their opinions on different matters, but soon evolved into marketing tools for businesses. If you’ve just built a company and reaching out to prospects seems difficult, know that blogging can help boost your business. Here are the main blogging benefits:
1. Boost your SEO
Blog articles are essential to SEO. Using the right keywords, titles and descriptions that pertain to your products or services in your blog (and website), your site’s search engine rankings will improve. Find out which keywords are the most relevant to you and use them in your blog strategically. Useful blog articles, such as guides and infographics, can also give you link juice, which is created when other websites link back to your own website.
2. Build credibility and attract customers
The more you provide valuable information on your site through your blog, the more readers you can attract. Furthermore, your blog is also an opportunity to showcase your expertise and knowledge. Just keep writing content about the benefits of your product or services and you will grow your follower base. Keep in mind that you should use link building strategies, such as guest posting, to promote your blog on the web and improve your SEO.
3. Promote your products or services
No matter your area of expertise or industry, you should write about how your products or services are useful to clients. You can also write how-to guides that involve your products or services, explaining the functionality and benefits. There’s no harm in writing about generalized topics, either. For instance: why you need online reviews, if you’re promoting an online review tool.
4. Find business partners
If you’re a small business that just started out, every help you can get is essential. This means that you should look for potential business partners/alliances that could invest in your business. By blogging on a regular basis, you can make your name known, providing a great way for business partners to spot you. Thus, one of the main blogging benefits is to attract readers, clients and also business partners.
5. Create content for social media
It’s not enough to write blog posts and hope they will get noticed organically. You should promote them through 3rd party websites (link building), advertisement, social media and other outlets you can find. For start-ups, social media is the easiest way to promote their products or services and their blog. Articles that bring value to clients are great social media material and you should post them regularly.
6. Create a brand voice
Brand voice is the purposeful and consistent expression of a brand through words and prose styles (fun, conservative or a mixture of the two). The personality of your brand is mostly determined by the words you use and the sentences you write. Brand voice brings life to your company and helps draw in more leads from people who respond to your business’s style.
7. Write a CTA
Calls to action (CTAs) are important tools for increasing your lead generation. They should be included in a landing page, your home page, and also in your blog articles. If you’re writing about your products or services, or about a topic that pertains to your industry, why not include a CTA at the end? After all, it’s an easy way to let potential clients know how to contact you if your article sparked their interest.
8. Share your blog with your email list
The last of the blogging benefits in this list is the ability to share your blog content in your marketing emails. Growing your email list is an important part of your marketing campaign. This can be accomplished through organic signups and through the use of lead magnets (CTAs). These offer something of value to the audience in exchange for their email address. Sending out regular emails with offers, tips, etc. is a great way to stay connected with your audience. Your regular blog posts can help fill up a substantial portion of the content in your emails.
All in all, your blog shows the world who you are and helps you promote your business. You can meet business partners, advertise, and simply chat with your customers. By following these blogging benefits, your chances of having your leads contact you will improve.