- 68% of millennials trust online reviews, and only 34% trust television advertisement;
- on average, reviews produce an uprise of 18% in sales;
- every star a business gets in their rating means a potential sales revenue increase of 5-9%;
- 22% of consumers will not buy a product after reading a single negative review about it;
- 55% of consumers use Facebook as a place to learn more about brands.
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