Social media marketing is an essential tool in the marketing arsenal of all businesses. As of January 2017, there are 2.5 billion active social media users worldwide. Facebook has 1.8 billion users, Instagram has 600 million users, and other social media platforms are not far behind.
Considering these statistics, there’s no better platform to market your business than social media. Social media marketing can improve your SEO, convert clients to customers, engage your audience, get customer opinions, and generate brand awareness. Read on for more details:
1. Boost Your Other Marketing Channels
Social media helps improve your SEO, advertising and email marketing. These marketing channels are reliant on social media. Several SEO factors are strictly related to social media: page likes, engagement (comments, likes and shares), user reviews, etc.
Consider another situation: how social media can affect email marketing. A user likes your original blog article you shared on Facebook and as a result decides to subscribe to your newsletter. Upon receiving your newsletter, the client makes a purchase on your site.
2. Make a Good First Impression
Most prospective customers search your business online first before making a purchasing decision. Your website and your social media channels are the first to appear in the search results and potential clients are likely to click on them.
If your social media channels are up-to-date and have great content on them, prospects might trust your business more. If you ignore your social media pages, consumers might wonder if your business still exists.
Furthermore, your business’s rating on Facebook is displayed directly in the results list, which has an immediate impact on your prospects. This means that social media channels can influence potential clients positively right after they search for your business.
3. Connect with Your Audience
Social media provides an excellent way to keep your audience engaged with your brand. Make them interested in your products through remarkable content and offers. Answer questions and join conversations your followers started on your posts.
As you build a relationship with your audience, you can obtain new customers and maintain brand loyalty by creating an emotional bond. Your social media channels are also great tools to learn what your audience’s needs are.
4. Get Customer Reviews
Most customers leave reviews on review aggregator sites such as Yelp and Foursquare. However, as social media is prevalent in our lives, most customers write reviews on social media as well. And since so many people are on social media, these reviews can have a big impact on their purchasing decisions.
Reviews aren’t the only factors that can influence potential clients. Your total page likes and engagement tell clients how popular you are. The more popular you are, the more they are likely to do business with you. Learn more about the importance of online reviews for your small business here.
5. Generate Brand Awareness
Brand awareness (and ultimately conversions) is what all businesses want. Posting interesting content, boosting your posts, starting social media campaigns, engaging your audience – all these tactics can help you generate brand awareness.
Unfortunately for businesses though, it’s hard to achieve good reach and engagement for your posts organically. Spending money to boost your posts is necessary if you want to reach a wider audience.
However, the big social media platforms provide an advertising platform which can get you quality brand awareness. In addition, they also provide analytics to monitor the performance of both your organic and paid posts.
All things considered, social media marketing is an essential tool for all businesses. Whether you’re a small or large company, you should invest in social media marketing to achieve a long-lasting reputation and boost your sales.
Since having a social media presence is vital, check out these tips to express your brand on social media. Is your business going through a rebranding process? Learn now to rebrand your social media profiles here.
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