We’ve seen real news in April, though the month begins on a funny note. Twitter aims to raise an army of chatbots on its Lite app version that is optimized for in-stream video ads. Facebook held its annual conference and improved their VR technology as well as analytics tool. We’ve got a new iPad to watch cat videos on and a new Samsung Galaxy release that hopefully won’t backfire.
The popular dating app will release Tinder Online, a site that lets users access a simplified version of Tinder. The site is currently available to only a few countries, excluding the US and UK.
A couple of months after Facebook made their chatbot feature available, Twitter has recently rolled out an option to create chatbots that can respond to consumers’ direct messages. Twitter aims to improve customer support through chatbot automatic responses.
Twitter has released a data-optimized version of its service that should load fast and work well on limited Internet connections (particularly India). Taking less than 1MB of space, the Lite app is also perfect for low storage devices.
Twitter has also rolled out in-stream video ads to help advertisers better reach their audience. These in-stream ads can be run across video clips and live streams from Twitter’s Amplify publishing partners (major sports networks, top TV networks, news outlets and magazines).
Facebook is renaming Analytics for Apps as Facebook Analytics, a tool that has been used by more than 1 million apps. The new version can now track the people who interact with a business on its app or site and also map those with interactions on Facebook.
Facebook Spaces is a social VR app for “connecting with friends in VR” – it lets you create an identity that represents the real you in Facebook Spaces. However, the app needs more work in order to convince people to go out and buy the Oculus Rift.
There have been important announcements during this year’s F8 conference. The Facebook-owned apps – Facebook, Messenger, WhatsApp and Instagram – are going to be getting new camera tricks, new augmented reality capabilities, and more bots.
The new iPad has been released without much fanfare. Apple’s iconic product retains its classic and attractive design, but features a low-end spec list that might be a good fit for casual users. The price tag is also low-end (you can buy it for as low as US$329).
LinkedIn aims to give advertisers 3 new targeting tools: website retargeting, account targeting, and contact targeting through its new Matched Audiences tool. This also brings LinkedIn more in line with what Facebook and Twitter have offered to advertisers for years.
Undaunted by the painful release of Galaxy Note 7 (a.k.a. exploding phones), Samsung has launched the new model of its flagship smartphone. The new gadget maintains the level of build quality and introduces an all-new virtual assistant named Bixby.
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