Leverage logo

Leverage Corporate Strategy

This rebranding process included more than a fresher image. It started with a name change that was necessary to further clarify what the company does. Formerly, the company’s name was Leverage Capital Resources. It continued with a new logo, in which we removed the old cliche symbols (the planet, the person). The updated logo creates a much clearer statement. The letter V became a checkmark, and a graph arrow points up to show progress and measurable success. New streamlined colors and a clean, modern font completed the process.

Below, you can see how the logo and the business card evolved into the forms in use today.

Read about the web design process for the Leverage Corporate Strategy website.